“There wasn't a first hologram; it was an evolutionary process. It was an incremental process. Things gradually got better.”
Juris Upatnieks
WE do not live in the age of information but the age of interruption. Every single time we are engaged in making a decision, a digital pop-up or reminder jams our airwaves. A software update. A security warning. The latest scan. That newest WhatsApp (who is that?) Visually interrupted at every step, we struggle to maintain our focus and equilibrium. Not alone is there too much information to make a balanced decision, but there are too many digital interferences crowding the same platforms we now depend on to perform and act. Once upon a time the internet was virgin territory, sparse pickings perhaps but in the main advert-free. The congested information superhighway of the Twenty Twenties is a nightmare, where the fake news and misinformation is impossible to sort from the unconscious bias and the outright propaganda. Remember the coinage democratization? That the internet would disintermediate and democratize everything?
“Imagine a scene where you could not only visualize a customer, but spatialize them.”