“Looking to the future, the next big step will be for the very concept of the ‘device’ to fade away.”
Sundar Pichai
NOW that we have established some of the gaps and holes in places as holistic spaces – from lack of footfall to failing retail to venue obsolescence – it’s time to consider world-building. Not in Genghis Khan terms but in transmedia and Hollywood terms. World-building is the term given in the narrative and performance arts to the process of extending character and story across multiple situations, scenarios and plotlines. This is in fact what you are doing with a holographic strategy – be that for a sports arena, a factory network, a cultural quarter or a retail complex. Plot, character and storyworld are the three essential components of narrative strategy, and it’s best to start at the maximum radius – storyworld – to begin. Building your storyworld means understanding the dimensionality of your available space. It means knowing that space is multi-functional once you add holography.
“What you are doing in building your spatial realm is as natural as the planet.”